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Our portfolio also includes animation, promotional videos, interviews, and travel/hotel guides.
We have also served as the base for foreign teams to come into China for their projects, whether it be as a service provider or to produce for them.
Curiosity is our passion. We are NICE and we are serious about what we do.
Filmmaker
Jay is one of the few real locals in southern boomtown Shenzhen. Growing up skating through the streets, he first started shooting clips with his friends in their local neighborhoods.
As Shenzhen became one of the hottest skate spots in Asia, he was recruited by some of the biggest skate teams to guide their visiting professionals around the city, quickly earning a reputation as the go to guy for nearly anything in the south.
As his global network of friends and peers has expanded over time, his focus has shifted into more hard skills in video production. Having dedicated himself to studying filmmaking and languages, his expertise in video and trilingual skills have led him to become an incredibly reliable source for all things production-related in Shenzhen, Hong Kong or Guangzhou.
Over the better part of a decade, his filmmaking journey has blessed him with the opportunity to travel for work as well as collaborate with some of the world’s biggest companies, such as Google, Apple, Tencent, or narrative powerhouses like Nowness and Vice.
Now having cofounding his own production company, his expertise has turned him into a super experienced, trilingual, do-it-all team player.
As Shenzhen became one of the hottest skate spots in Asia, he was recruited by some of the biggest skate teams to guide their visiting professionals around the city, quickly earning a reputation as the go to guy for nearly anything in the south.
As his global network of friends and peers has expanded over time, his focus has shifted into more hard skills in video production. Having dedicated himself to studying filmmaking and languages, his expertise in video and trilingual skills have led him to become an incredibly reliable source for all things production-related in Shenzhen, Hong Kong or Guangzhou.
Over the better part of a decade, his filmmaking journey has blessed him with the opportunity to travel for work as well as collaborate with some of the world’s biggest companies, such as Google, Apple, Tencent, or narrative powerhouses like Nowness and Vice.
Now having cofounding his own production company, his expertise has turned him into a super experienced, trilingual, do-it-all team player.
Filmmaker
An unwavering optimist and energetic soul, Kevin was born in Seattle, and raised in a traditional Vietnamese household, but his life took an untraditional turn when he left after graduating from high school in pursuit of something different.
His search led him to stints living in New York, Czech Republic, Ghana and China. His unique experiences led him to study journalism while in university and naturally pick up a camera.
As an adamant believer in storytelling, Kevin got his start with filmmaking with documentaries. As he continued to develop his skills, he picked up as many projects as he could, taking on all sorts of roles, receiving opportunities to work on projects for The Northface, adidas, Skechers, and music videos for Tyga and 88rising.
Eventually he co-founded his own production company where his time in the industry and international experience has blessed him with many experiences working on everything from commercials, to branded content and documentaries for clients such as the NBA, Nike, UGG, and the BBC.
Whether you find yourself working with Kevin, or somewhere out in the streets, you’ll be sure to find exuberance and a desire to remain authentic to himself and everything he aligns with.
His search led him to stints living in New York, Czech Republic, Ghana and China. His unique experiences led him to study journalism while in university and naturally pick up a camera.
As an adamant believer in storytelling, Kevin got his start with filmmaking with documentaries. As he continued to develop his skills, he picked up as many projects as he could, taking on all sorts of roles, receiving opportunities to work on projects for The Northface, adidas, Skechers, and music videos for Tyga and 88rising.
Eventually he co-founded his own production company where his time in the industry and international experience has blessed him with many experiences working on everything from commercials, to branded content and documentaries for clients such as the NBA, Nike, UGG, and the BBC.
Whether you find yourself working with Kevin, or somewhere out in the streets, you’ll be sure to find exuberance and a desire to remain authentic to himself and everything he aligns with.
Shaoyi Zhang
Photographer
Shaoyi is an award-winning, internationally published photographer whose work bridges the worlds of commercial and documentary portrait photography. A graduate of the School of Visual Arts in New York City, Zhang has cultivated a distinctive visual language that blends technical mastery with a deep sensitivity to human stories and social narratives.
Shaoyi’s commercial portfolio includes high-profile campaigns and creative collaborations with some well-known brands such as Starbucks, ByteDance, Decathlon, and Dom Pérignon, among many others. His ability to navigate complex productions while maintaining a strong artistic voice has made him a trusted visual storyteller for both global corporations and cultural institutions.
Beyond his commercial achievements, Zhang is widely recognized for his deeply personal and socially conscious projects that spotlight underrepresented communities. Works such as Chinese in New York and Passing Merchants have not only been exhibited on international stages but have also garnered critical acclaim and multiple awards for their powerful storytelling and cultural resonance.
Shaoyi continues to push the boundaries of photography by combining cultural insight, aesthetic precision, and narrative depth across both commercial and personal platforms.
Shaoyi’s commercial portfolio includes high-profile campaigns and creative collaborations with some well-known brands such as Starbucks, ByteDance, Decathlon, and Dom Pérignon, among many others. His ability to navigate complex productions while maintaining a strong artistic voice has made him a trusted visual storyteller for both global corporations and cultural institutions.
Beyond his commercial achievements, Zhang is widely recognized for his deeply personal and socially conscious projects that spotlight underrepresented communities. Works such as Chinese in New York and Passing Merchants have not only been exhibited on international stages but have also garnered critical acclaim and multiple awards for their powerful storytelling and cultural resonance.
Shaoyi continues to push the boundaries of photography by combining cultural insight, aesthetic precision, and narrative depth across both commercial and personal platforms.